Returning to Self

SELFHOOD is in the business of manifesting culture.

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From warehouse planning to supplier negotiations, we’ve helped clients and brands worldwide realize their visions. And over the years, we've contextualized the culture we create, from throwing parties at Seoul Fashion Week to bridging street food and apparel in Hong Kong.

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But the tides are shifting. The traditional wholesale model is now obsolete, and it’s no longer enough to simply put products in stores, just as new developments in a decentralized web redefine distribution.

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Now, we’re evolving after ten years of energizing brands in disruptive ways. We’re stepping into the future with a holistic business structure that offers fully vertical 360 services while continuing to build bridges across markets and industries.

SELFHOOD is building a platform for discovery that starts from within – anchored by two cornerstones:

Agency

The entry point for new brands

The work begins at our Agency. Here, we foster a strong foundation with our clients via creative consultancy, driven by collaboration and community. We’re committed to brand building and development that cultivates longevity in our partnerships.

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Based in New York, with a worldwide footprint in Los Angeles, Seoul, Tokyo, Hong Kong, Shanghai and Singapore, our multifaceted Agency is poised to create culture hand-in-hand with the communities that give it meaning.

Sales & Distribution

Embracing empowered, sustainable supply chains

Distribution is the backbone of our work, but connection to the well-being of the city is the lifeblood of a brand’s value. From advising on production options to analyzing consumer needs, we’re dedicated to facilitating robust, locally-integrated supply chains supported by our network of creative communities on the ground.

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With over 40 years of operational expertise, logistics, market development and business strategy, we’ll help counter rising costs while creating culturally-specific capital.

Recent Projects

PANGAIA x Vandy x Nordstrom

An exciting collaboration to bring awareness around Earth Day.

Project Management, Brand Development, Corporate Collaboration, Campaign & Content Consultation, Product Launch

House of IISE

A celebration of cultural identity to mark the launch of IISE's New York showroom and homecoming.

Creative Concept, Branding, Pop-Up, Event Production, Music Programming, Visual Direction, Community Building

HBX New York Grand Opening

We helped bring Hypebeast's biggest venture into the world with a VIP preview event & afterparty.

Partnerships, Creative Strategy, Event Production, Project Management, Community Building

WRKSHP with Foot Locker

A platform to create an open dialogue between our creative communities.

Creative Concept, Content Production, Online Programming, Community Building, Seeding, Activations

Q&A

What services does Selfhood provide?

If you’re Kanye pre-College Dropout, then we’re Roc-A-Fella, Coodie&Chike, and his recording engineers all rolled into one; Selfhood has everything you need to make history.

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Our ecosystem consists of an extensive global network of omni-channel and business development expertise – a bridge between cultures, markets, and industries. From trend forecasting and product development to brand activation and planning, our capabilities run the gamut of brand management, creative strategy, and sales and distribution.

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Selfhood's production partners also offer strong infrastructure and operations with extensive experience in the design, development and production of apparel and footwear.

How has the distribution landscape changed?

Imported goods are more expensive because of shipping costs, which means people are buying less. To counter these trends, we’re focusing on creating value that exists beyond mere economic transactions. Our team is driven by connection with the local at every level, from production to sale. The resulting supply chains are robust, catering to consumers that value your brand.

How do we know if our brand is a fit?

We love brands that put people first. What do your consumers deem important? What impact does your brand have on the people that you cater toward?

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If you can answer those questions, or have a burning desire to learn, we’d love to get you started on your SELFHOOD journey through our Agency.